The most attentive of you will surely have noticed two details on the liveries that the Maranello team brought to France last weekend: the lack of the sponsor Mission Winnow (the green logo that caused so much discussion at the debut of the SF21) and the presence of a new sponsor: AWS.
Regarding the first partner, with an official note Ferrari made it known that the Mission Winnow logo will not be present in all the events in Europe: “The Mission Winnow logo will not be present on the Ferrari livery in European races starting from the Grand Prix of France this weekend. Mission Winnow complies with all laws and rules with the aim of continuing to promote dialogue and freedom at the level of ideology by building partnerships based on shared values. We are aware of the skepticism towards our industry. However, our intent is not to spark controversy about the use of the logo, but to focus on a global recalibration of the dialogue to build innovative ideas that can lead to positive change. ”These are the words signed by Riccardo Parino, VP Mission Winnow Partnership & Engagement Programs.
The second news, no less important, is the new partnership between the red and the e-commerce giant Amazon, in particular AWS (Amazon Web Services).
Not many will know, but Amazon is not only the largest online store in the world, it is also a leader in providing digital services.
Formula 1 also often uses this company; very often we happen to observe during the race the graphics regarding the degradation of the tires or the gap that a driver would get on the opponent by making the pit: all this information is provided to us thanks to the AWS tools.
Well, even Ferrari has decided to collaborate with the e-commerce giant which becomes its official supplier of cloud technologies, machine learning and artificial intelligence.
Put simply, thanks to Amazon’s advanced tools, the red will be able to accelerate the pace of innovation on the road and on the track throughout the Ferrari organization, including the road car department, GT Competitions, Ferrari Challenge and Formula One.
I firmly believe that AWS will enable our company to become a data-driven organization and use the power of technology to improve our products, increase engagement with Ferrari enthusiasts around the world and deliver ever more exciting driving experiences. We look forward to applying AWS machine learning, advanced analytics and high-performance computing across the company to deliver deeper insights and even more powerful cars“, said Mattia Binotto, Team Principal of Scuderia Ferrari.